The key concepts of Vin Crosbie's definition of New Media is that the traditional mediums are not what they appear. For example, magazines and television are traditional mediums but Crosbie says that try not to think of these as so. Instead, think of them as vehicles for the media.
There are three avenues upon which media can be transported (land, sky, water)
And through these three avenues, communication media has three means to which it can occur.
- interpersonal (one to one)
- mass media (one to many)
- 3rd "New" Medium (many to many)
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