Readings "Advertising Age"

"Advertising Age" -Michael Learmonth

This article covered the announcement that Facebook has now become profitable in their second quarter, which is ahead of schedule. Although their nascent marketing plan was slow moving and unproven, this social network has proved that it can offer free admission and still make profits off of advertising.

Again, this is all made possible through the advancements in New Media. These new technologies such as social networking and information sharing allow marketers and advertisers to hit consumers in a less direct, more desirable way.

When I entered the field of New Media I had an impression that it was in itself, its own field, but the more and more i dive into the routes of new media, the more I realize that it exists in almost all other fields. new Media provides all other fields with the backbone to make business possible.