Readings "The Song Decoders"

"The Song Decoders"- Bob Walker

This article explores the technology that goes behind Pandora. Pandora could not exist if it wasn't for the ability to store, sort and manipulate millions of pieces of data ranging from chords hit to beats per minute.

Using data collection devices and databases filled with search able and constantly updating information, the musicologists at Pandora, can effectively find music for you based on your preferences. they to the success of the company relies on their ability to do everything for the user. All the user has to do is "thumb up" or "thumb down" a suggested song and Pandora's library of data will save and update their personalized data for the specific user.

This brings a unique ability for a company with millions of users to still maintain a personal level of customer satisfaction with their users. It is this ability to relate to users as individuals that spells success for Pandora. As a consumer myself, I can say that I don't like being generalized and stereotyped. I like to feel like my business is special and that I am getting information and services that are tailored just for me. That is what companies like Pandora can continue to offer consumers for many years to come.